There may not be a more iconic motorcycle manufacturer than Harley-Davidson. This brand symbolizes the freedom and independence of American riders and their bikes.
With its grand opening, hundreds of bikers visited its iconic design and rich heritage, which they embraced in their long-standing history.
Oliver Shokouh, the owner of Glendale Harley-Davidson, and his partner, Robert Patrick, are the dynamic duo behind the new Santa Clarita location. Both are also members of the board of directors for the Love Ride Foundation.
Their 25-year friendship began when Shokouh sold Patrick his very first Harley. From that moment, their partnership was destined for more than just business. As they set their sights on Santa Clarita, there was a deeper reason behind their choice for this new chapter.
“Well, the love ride used to come to Santa Clarita, and we used to have the event at Castaic Lake, so I fell in love with this community,” said Shokouh.
The pair worked together to bring their love for bikes to a community already falling head over wheels for this dealership. As you walk through the doors, you’re instantly greeted by a stunning array of new and classic Harley models.
Inside the dealership, a gift shop lined with walls of leather jackets and gear, each piece symbolizing the iconic Davidson logo. As you take it all in, you can spot a collection of movie and TV posters, including Terminator 2, a tribute to Robert Patrick’s impressive Hollywood career. And just as the energy of the grand opening reaches its peak. Bill Davidson, the great-great-grandson of Harley-Davidson’s founder, visits his family’s legacy.
“There’s something so magical about Harley Davidson, sometimes hard to put into words. It’s motorcycles, it’s parts and accessories, it’s clothing, it’s emotion, it’s passion, it’s a lifestyle,” said Davidson.
As the crowd continues to buzz with excitement, the dealership becomes more than just a place to buy a bike—it’s a celebration of history, passion, and community.
With the roar of engines echoing in the air and the spirit of Harley-Davidson alive in every corner, it’s clear that this new location isn’t just about motorcycles but about creating a home for riders and enthusiasts alike.
Whether you’re a lifelong fan or a newcomer, this grand opening marks the beginning of something special in Santa Clarita.
